Major sporting events are always pretty popular on Facebook. Until Election Day, Super Bowl XLVI was the most-talked about event on Facebook, with the San Francisco Giants’ World Series win also on the list. But how do other sports match up on the social network? Buildmuscle.org dug a little deeper to see what kind of power sports have across the social spectrum.
For years, social marketing was largely spurred by brands. But now, a company can’t just push a message on Facebook and expect its fans to buy into it. As social customer engagement platform Get
Earlier this week, Facebook released an update for its iOS application, integrating popular features from the stand-alone Camera and Messenger apps. On Friday, the site’s
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The holy grail for a brand on Facebook is the advocate. But how does a brand turn an everyday Facebook fan into someone who is willing to share and speak positively about the company? Ambassador, a social referral platform, laid out a timeline illustrating how a user becomes a brand advocate.

This week, Aarki is hiring an ad ops campaign manager and trafficker, as well as a mobile advertiser and publisher sales associate. Read more...
Facebook is testing threaded discussions under specific comments on
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Facebook shared some more details on advertiser success stories it mentioned during its third-quarter earnings call, offering statistics from
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Facebook users can now send FedEx packages without ever leaving the social network following the launch of the Ship to Friends Facebook application.
Facebook Chief Operating Officer Sheryl Sandberg was a
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Did you hear that? Facebook is testing a sound to alert users when they receive new notifications.
New
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